Alifurn

Luxury, sustainable outdoor furniture handcrafted in South Africa for residential and commercial spaces.

The Brief

In 2020, Alifurn approached us to streamline their fragmented digital strategy. Although they had a website, social media presence, and were running Google Ads, they weren’t seeing a return on investment. They needed a unified approach to strengthen their brand, improve the user experience, and drive sales, both online and through trade relationships.

What We Did

We created a cohesive digital strategy focused on web optimisation, branding, e-commerce integration, and digital marketing, balancing both B2C and B2B audiences.

Website Overhaul: Redesigned the website for better UX, detailed product pages, and built-in options for customisable furniture. Integrated PayFast and PayJustNow for online payments and added a simplified quote request system.

Trade Portal: Developed a dedicated B2B section for interior designers, retailers, and architects with tailored trade pricing and access.

Photoshoot & Branding: In 2023, we led the first professional photoshoot to elevate Alifurn’s visual identity, using curated locations, stylists, and photographers. This content was repurposed across web, social, and print materials.

Digital Marketing: Ran targeted Google Ads, refined social media profiles, and launched premium content campaigns to reinforce their high-end positioning.

Showroom Launch: Supported the 2024 launch of their Woodstock showroom with marketing materials and another premium photoshoot.

The Results

Revenue Growth: 2023 marked Alifurn’s best financial year to date, driven largely by new product visuals and improved user journey.

Photoshoot ROI: The high-quality photography significantly boosted brand perception and engagement, making the shoot an annual marketing event.