Schuurman Lasercut

A market leader in industrial manufacturing and support services, known for innovation and 24-hour express delivery.

The Brief

In 2014, this client approached us to modernise their digital presence. Despite being a well-established industry leader, their outdated website and fragmented marketing approach didn’t reflect their reputation or full service offering. Their goal was to boost online visibility, streamline customer engagement, and highlight their standout 24-hour express service.

What We Did

We executed a full digital transformation, revamping their website, improving SEO, launching targeted Google Ads campaigns, and strengthening their online branding.

Website Redesign: Built a modern, mobile-optimised site that clearly communicates services, improves user navigation, and includes strategic CTAs for both general and express enquiries.

SEO Strategy: Improved on-page SEO, created individual service landing pages, and addressed competitor keyword targeting. Ongoing SEO maintenance ensures long-term visibility.

Google Ads Campaigns: Launched location-specific and service-based ads within a 100km radius, directing users to relevant landing pages with tailored CTAs for maximum conversion.

Branding Enhancements: Designed custom email signatures and implemented a customer review system to build trust and reinforce professionalism.

The Results

The client now enjoys higher-quality leads, significantly increased customer enquiries, and a professional online presence that supports their leadership status in the industry. As their business evolves, we continue to optimise and expand their digital strategy to stay ahead of the competition.