Fenn Collection

South African fashion brand known for its handcrafted handbags and stylish wedges.

The Brief

Fenn Collection approached us in 2016 to build a strong online presence that matched their premium brand and could support their growing product range. They needed a user-friendly e-commerce site, better social media engagement, and an integrated digital marketing strategy to drive sales and brand awareness.

What We Did

We developed a full-service digital strategy covering web development, paid media, social media, SEO, and email marketing.

Website & E-Commerce: Rebuilt their website for a seamless shopping experience with PayFast integration and scalable infrastructure.

Social Media: Took over Instagram and Facebook management, launched targeted ad campaigns, and built a loyal online community.

Digital Marketing: Rolled out Google Shopping Ads, SEO, and regular email marketing to drive traffic and conversions.

Campaigns: Created high-impact initiatives like Women’s Month promos and the “Face of Fenn” UGC campaign.

International Expansion: Built a custom e-commerce platform for their U.S. franchise, including Stripe integration and tax/shipping logistics.

The Results

Online Sales: Year-on-year growth since 2017

Social Media (Jan–Oct 2024 YoY):

Instagram followers ↑ 30%, engagement ↑ 68.2%

Facebook followers ↑ 24.3%, engagement ↑ 29%

SEO: Top-ranking for key industry terms

Global Reach: Successful expansion into the U.S. market